Fulham Brass and Ironmongery Ltd, situated in the heart of London’s interior design district, has been a reliable supplier of
top-quality door and window fittings since 1987. The company has continued to thrive under the new ownership of Laura
Glazier and Colin Wilkins, who have brought over 50 years of collective experience since May 2018.
The challenge
Fulham Brass and Ironmongery Ltd faced a two-fold challenge – expanding their social media presence and
driving traffic to their e-commerce site through Google and Pinterest ads. They were searching for a
solution that could catapult their brand online and explore the potential of paid advertising to
boost their online sales.
The solution
The team presented a solution that stood out for its unparalleled expertise and strategic insight. They
displayed an ability to map out strategies and pathways underpinned by a diplomatic and knowledgeable
approach. It met and adapted to the evolving needs of the business, which has been a key reason for
the continued partnership.
How we got started
The implementation phase started with a robust strategy, ensuring alignment of long-term objectives. The
short-term focus centred on creating the foundational elements of a successful partnership, emphasising
thorough execution over immediate results.
The outcome
Since implementing the solution, Fulham Brass and Ironmongery have closely monitored the year-on-year growth
in online sales, which has consistently maintained a positive trajectory from 2021/2. While specific sales
figures remain confidential, the solution has generated a notable increase in social media engagement and
website traffic. Paid advertising, in particular, has significantly bolstered their online sales.
Our client's thoughts
A testimonial from Fulham Brass and Ironmongery draws attention to the exceptional dedication and excellence
of Ryan Nussey and the team. Tasked with overseeing social media accounts and driving website traffic, they
successfully navigated the challenge of educating two individuals with limited digital familiarity. The
team’s patience and ability to communicate complex digital marketing concepts in simple terms proved
invaluable, leading to the realisation of tangible results within the first six months of the collaboration.
Key takeaways
The partnership between Fulham Brass and Ironmongery Ltd and Outsourcery (now Outsourcery) has resulted in real
growth. This success story demonstrates the pivotal roles of honesty, flexibility, integrity, and proactivity.
If you’re seeking to enhance your online presence and drive growth, consider exploring how the professional and adaptive services of Outsourcery can support your journey. Reach out today and start exploring the benefits to your business.
